Superbrands Ltd. is the international independent authority and arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands through programmes in over 83 countries across 4 continents, among which ROMANIA.
Superbrands Organisation has earned its unquestionable worldwide authority on branding through:
-Publishing highly respected Superbrands books that have been accepted worldwide as branding bibles.
-Dealing with national and international broadcast and press media on a daily basis on brand related issues.
-Managing Superbrands websites and supporting a worldwide network.
-Producing branding events throughout the year.
-Conducting brand case studies, commissioning branding researches on local markets and key areas and publishing newsletters.
-Building & providing an extensive Superbrands PR & media campaign.
Superbrands programmes aim to identify those brands that are performing above and beyond others within the market. It identifies and pays tribute to exceptional brands by recognising, rewarding, and reinforcing leading brands from all over the world.
The organisation runs the Superbrands award schemes and promotional programmes, each with a brand focused publication at its core: Superbrands, Business Superbrands, CoolBrands, Sport Superbrands, e-Superbrands, Luxury Brands, Kid Superbrands. Each explores the leading brands in these respective fields and has a dedicated publication which presents case studies of member brands.
At the heart of all the programmes is an independent and voluntary council of leading experts, comprising individuals with a deep appreciation of the brand landscape in the country being examined. It features luminaries from the marketing and communication industries, plus notable figures from local and international blue chip companies and media organisations. Only those brands highly rated, approved and validated by the independent Superbrands Council are eligible for inclusion in any Superbrands programme. The lowest-scoring brands are eliminated and the leading brands are awarded Superbrand status and invited to join the programme.
Brands accepting to participate in Superbrands' programmes enjoy a comprehensive package of promotional benefits, which vary depending on the market needs in each individual country.
Superbrand status strengthens a brand's position, adds prestige, spotlights a brand in a competitive market and positions the brand as a success model.
