Achievements

In a 13-year period Superbrand status has become recognised as the benchmark for brand success whilst the organisation itself has become recognised as a global branding authority and arbiter. The organisation has produced over 10,000 case studies on brands identified as high achievers. These unique stories and insights have been published in more than 100 branding bibles worldwide.
The organisation's publications, the centrepiece of its programmes, enjoy momentous reach. For example, over one million consumers have read the 18 European publications launched in 2005.
Brands qualifying as Superbrands in any country are automatically invited to become members of the international network and take part in a PR and media campaign around that country's programme. At present, the organisation works with over 3,000 brands across the globe from a diverse range of sectors.
 
Superbrands has produced over 100 global branding events reaching more than 30,000 delegates. These high profile events celebrate branding success whilst also providing brand guardians with insight and inspiration during their on-going brand presidency. The organisation's events range from Tribute Events, often referred to as "Branding Oscars", to business breakfast. Networking amongst senior peers is always an important element as the Superbrands can cross-fertilise ideas or discuss partnership marketing opportunities. Speakers at its events have represented companies as diverse as Coca-Cola and GE through to Greenpeace. In many countries Superbrands operates events in partnership with other relevant bodies and organisations.
 
Superbrands has operated programmes in over 83 countries including all the key global geographical markets. Over 1,000 of the most high profile, experienced and well known experts in the marketing and business community sit on its councils; these judges represent the largest and most highly regarded sources of knowledge on branding to be compiled in the industry. These renowned figures come from respected agencies and successful brands, as well as from key media organisations.