With a British origin, a history of more than 13 years on key markets worldwide and an exceptional reputation, Superbrands’ launching operations in Romania in 2006 confirmed the maturity reached by the Romanian market, helping Romania boost its international perception.
The economic development and the accession to the European Community brought Romania to the attention of the Superbrands International Organisation in 2006.
Superbrands Programmes bring an extremely valuable image asset for Romania worldwide by assimilating the Romanian market into the network of key markets where Superbrands operates. It is a high recognition of the local market as a stable economic environment, appropriate for the brands' development, a triumph of great achievements.
The first Superbrands Romania Book, launched in 2006, presents the history of success, offering 66 models of flawless branding for those who aspire to reaching proficiency in business. Superbrands is a confirmation of the position held by the powerful international brands on the local market, as well as a celebration of the Romanian brands that now join a universal circuit.
The second Superbrands Romania Programme, developed in 2007, was the Business edition, on the mission to identify & reward excellence in Business branding, profiling the Romanian business environment and acting as a reference guide for potential investors and business partners. 46 business brands were awarded the Business Superbrands status and featured the Business Superbrands book, telling their success stories.
BDR Associates, PR Agency and Exclusive Associate of Hill & Knowlton in Romania, is the partner chosen by the Superbrands International Organisation for the development of the Superbrands Programmes in Romania. BDR Associates acts as the gatekeeper to the Superbrands accolade in Romania and is responsible for the integrity of the programme and the creation of the local expert panel.
