Radu Morar
Marketing Manager Murfatlar vinul

The marketing manager of the company Radu Morar has doubled the market share of the
Murfatlar brand and had the courage to launch a dry brand "Sec de Murfatlar", although the Romanian wine market was dominated by the consumption of sweet wine. He has brought Murfatlar Romania to the market leading position.

 

Daniel Negrescu

Brand Manager Murfatlar vinul

 

The brand manager Daniel Negrescu launched two Murfatlar brands: "3 Hectare" and "Conu'Alecu". At the same time, he launched the image campaign "Murfatlar - the Wine", which stressed the uncontested leader position of Murfatlar, one in three bottles of wine bought in Romania comes from Murfatlar so that in the minds of Romanians, Murfatlar and WINE became synonymous.