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News in brief

Brand Strategies Forum
Superbrands Romania partnered Stamford Global on the two-day Brand Strategies Forum to be held at Novotel Hotel in Bucharest, Romania, during 12 -13 June

UK's strongest B2B Superbrands announced!
The 2008 UK Business Superbrands programme has been launched on the 25th of February ...

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Wrigley

Mihai Georgescu
Regional Managing Director Balkan East  Wrigley

 

Mihai Georgescu joined Wrigley at the start up moment of Wrigley business in Romania. His career developed along years within the company, from Area Manager (1991) to Country Manager (1992) and then Regional Director (200l).Aftertwo years as General Manager ofWrigley Poland (2002-2004), he came back to Romania as Regional Managing Director Balkan East, coordinating the activities for five countries: Romania, Macedonia, Bulgaria, Kosovo and Albania.


Carmen Baltag
Regional Marketing Manager Balkan East Wrigley

 

Carmen Baltag joined Wrigley Romania management team in May 1997, as Marketing Manager Since 2000, as Regional Marketing Manager for Balkan East (five countries), she is in charge with Consumer activities for chewing gum and non-gum segments, Media activities and PR for brands and corporate. Her main responsibilities are to weave Wrigley's brands into the Fabric of Everyday life of consumers. Before coming to Wrigley she worked for Coca Cola, Wella and Colgate Palmolive.



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