Head of Marketing & Communication Department
Millennium BCP Bank
former Head of Communications, ABN AMRO Bank

From december 2001, Raluca Mandache Simu is Head of Communications  for ABN AMRO, Bucharest. She is responsible to implement the communication strategy of the bank and marketing strategy for corporate banking segment, to manage Communications budget and Corporate Marketing budget and represent the bank to different institutions and organizations.

Prior to joining ABN AMRO bank, Raluca worked for Phoenixmed Bucharest, one of the major distributors of para-pharmaceutical products in Romania. As Marketing Executive for this firm, her tasks were to identify, plan and implement the marketing mix elements, to handle negotiations with the producers, to plan and develop marketing strategies.

In 1999 Raluca received her bachelor degree in International Trade and Transactions from the Academy of Economic Studies of Bucharest.  Between 2000 – 2001 she attended the courses of “L’Ecole des Hautes Etudes Commerciales de Montréal“, University of Ottawa and graduated as “Best in Class”  with the distinction Summa Cum Laude, for the best academic record of the cohort. In 2001 she was awarded her MBA from the Academy of Economic Studies of Bucharest.