Strategy Director
Grapefruit

 

Ştefan Liuţe is co-founder (1999) and strategy director of Grapefruit, a branding consultancy with offices in Bucharest and Iaşi, Romania, that serves local and global clients.
With a post-graduate degree in communication/PR and a sustained interest in strategic thinking and brand naming, Ştefan has recently helped rebrand one of Romania's largest pharmaceutical companies and is now involved in similar projects for other large corporate and product brands.
Ştefan has completed the first Romanian translation of a book on corporate and brand identity (2004, The Wolff-Olins New Guide to Identity) and went on with the translation of Wally Olins’ On Brand (2006). He is a speaker at domestic and international branding events (2004, the first Romanian speaker to an international branding conference) and regularly writes for business and trade journals at home and abroad (2005, the first article by a Romanian national on Brandchannel.com). Since 2001, Ştefan is the editor of The Weekly Wire (ISSN 1584-966X), a weekly news digest about branding and corporate identity.
Stefan always loved bringing a bunch of people, ideas or things together and make the whole worth more than the sum of its parts. With a passion for Truman Capote’s works, history, strategy, and geopolitics, Stefan is a communicator turned strategist.