Arina Topârcean

Country Manager
Reader's Digest

 

Arina Topârcean has been leading the Romanian branch of Reader's Digest publishing house, as Country Manager since 2004. Less than two years after its launch, Reader's Digest Romania has a turnover of over US$ 18 million, three product lines (books, music CDs and magazine), and a headcount of more than twenty people. She is responsible for the overall revenues and profits of the Romanian business. She also plays the role of Publisher for the Reader's Digest magazine in Romania, and represents Reader's Digest in the
managing council of the Romanian Direct Marketing Association. Her previous professional experience includes working for GlaxoSmithKline Consumer Healthcare Romania as Group Product Manager, Procter & Gamble Balkan Markets, as Brand Manager, etc. She acquired various competencies through trainings and specialisations in the field of Marketing, Communication, Media, PR Brand Managing, Financial Analysis, Profit Forecast, Team Effectiveness, Leadership, Presentation, etc.