The inaugural Superbrands book in Romania tells the stories of some of the strongest brands operating in the local market, which come together under our slogan "Celebrating local brands, celebrating Romania!"
This first Romanian book of Superbrands presents stories of success, offering 66 models of flawless brand building for those who aspire to excelling in this discipline. The book explores the history, development and achievements of these brands, providing a precious insight into their branding strategy and triumph.
This book would not exist without the support of the independent and voluntary Superbrands Romania Council whose expert opinion is an integral part of the selection process. The book opens with the brief presentation of the honouring members of the Superbrands Romania Council, which is comprised of leading figures and professionals from business management, branding, academic, media, cultural and creative fields.
Our priority at Superbrands Romania, as anywhere else in the 73 countries where the Superbrands Organisation operates, is to celebrate and pay tribute to the exceptional successes and the extraordinary achievements of brands on our local market.
Starting December 2006, Superbrands Romania Volume I was available for consultation through the Humanitas and Cărtureşti library chains across the country including: Humanitas libraries in Alba Iulia, Bucureşti, Cluj Napoca, Galaţi, Iaşi, Neptun, Oradea, Piatra Neamţ, Ploieşti, Râmnicu Vâlcea, Sibiu, Timişoara; Cărtureşti libraries in Bucureşti, Iaşi, Timişoara.
In December 2006, Superbrands Romania held Book presentations in Iaşi, Cluj, Sibiu & Timişoara.
Superbrands Romania Book was complimentary distributed to the top Romanian business communality. As well, copies of the Superbrands Romania Book were offered to the main universities in Romania. Books are available for consultation at the libraries of the marketing, journalism and communication faculties.
